Imakethe yeSofa Egciniwe Iyachuma — Nansi Ngoba Izinhlobo Zibheja Kakhulu

Kuthiwani uma ibhizinisi lakho lingangena esigabeni sezinto zokuhlobisa indlu esikhula ngo-8.5% ngonyaka — ngaphambi kokuba sigcwale?

Leyo yinto yangempela yemakethe ye-sofa egciniwe. Inani layo lingu-USD 8.6 billion ngo-2024, ingxenye yezinhlobo ezigoqayo zezofa emhlabeni wonke — lapho imiklamo ye-sofa egciniwe inethonya elikhulu — kulindeleke ukuthi ifinyelele ku-USD 14.0 billion ngo-2030. Leyo yi-CAGR engaba ngu-8.5%, futhi abahlaziyi balindele ukuthi imakethe ifinyelele ku-USD 15.8 billion ngo-2033.

Yini edala lokhu kukhula? Izinto ezintathu ezihlangana ndawonye: izindlu ezincane emadolobheni, ukwanda kwe-e-commerce, kanye nokusha kwezinto zokuthutha. Njengoba izindlu zokuqashwa zikhula futhi abathengi befuna izinto zokuhlobisa indlu ezonga isikhala ezindlini ezincane, ama-sofa agciniwe ahlinzeka ngalokho ama-sofa avamile angakwazi — ukubiza, ukuthwaleka kalula, kanye nokulethwa ngokushesha.

I-Asia-Pacific yiyona esikhula ngokushesha kakhulu, iqhutshwa ukwanda kwabantu emadolobheni kanye nokwanda kwemali engenayo. Kodwa izindawo zokukhula ziyaqhamuka nakwezinye izindawo ezingalindelekile: iPoland (+27% YoY) neCanada (+17% YoY) zikhokhela ukuncipha kwesidingo emakethe ezithuthukile njenge-US.

Kwama-brand wezinto zokuhlobisa nezithengisi eziphuma emhlabeni, umyalezo ucacile: isigubhu esikhibhayo asisona isikhala esincane manje — kuyinqubo ejwayelekile. Abantu abaqala phambili abaninzi abaninzi abathenga izinkampani zokuthengisa izigubhu ezicindezelwe manje bazoba nalesi sikhala ngaphambi kokuthi umncintiswano ufike.