Amashumi ayisikhombisa ekhulwini abantu bomhlaba bazohlala emadolobheni ngo-2050. Kakade, izindlu zokuhlala emadolobheni ziyancipha futhi abaqashayo bayakwazi ukuhamba kakhulu kunanini ngaphambili — yingakho isigaba se-"sofa ebhokisini" sikhule kakhulu.
Ama-sofa acindezelwe enziwe ngqo ngalesi simo esisha. Angangena emagumbini omnyama, ezitebhisini, naseminyango yezindlu ezincane — izinkinga ukulethwa kwezinto zokuhlobisa zakudala okungeke kukwazi ukuzixazulula kubantu abahlala emadolobheni.
I-sofa ephelele ithunyelwa ebhokisini elilodwa elincane futhi ivuleka ibe ngosayizi ogcwele emahoreni ambalwa ngemuva kokukhipha.
Abantu abaqondisiwe baningi kakhulu: abaqashayo, abafundi, ochwepheshe abasebancane, nanoma ngubani ohlala ezindlini zesikhashana. Njengoba omunye umphathi wenkampani yezinto zokuhlobisa akuchazile, abathengi abasebancane "abafuni lutho oluhlala njalo" — bafuna induduzo ngamanani angabizi ahambisana nendlela yabo yokuphila yokuhamba.
. Ngaleso sikhathi, izinkundla zokuqasha izihlalo namatafula zikhula nge-CAGR engu-10.2% kulo lonke elase-UK, okubonisa ukuthi "ukufinyelela kunokuba nobunikazi" kuyindlela entsha yokuqonda abathengi kwabashayeli abangama-Millennial kanye ne-Gen Z
.
Umphumela? Umkhiqizo oxazulula izinselelo zangempela zokuhambisa izinto kanye nezikhala, hhayi nje into yokuklama. Kubathengisi kanye nabathengisi be-e-commerce, lokho kusho amazinga aphezulu okuguquguquka kanye namazinga aphansi okubuyisa. Futhi ukuze uthole ukuthula kwengqondo okukhulu, inqubomgomo yethu yokubuyisa isofa ehlanganisiwe engabuzi imibuzo iqinisekisa ukuthi amakhasimende akho azizwa ephephile ethenga - futhi wena uzizwe uphephile ukugcina izimpahla.